Sign Re-Evaluation — Reasons 8-10 Refresh Your Look

Sign Re-Evaluation 8: Your Best Employee

Think of your sign as a non-commissioned silent salesperson. How many salary or commission dollars would you have to spend to get your message in the minds of as many people as an effective sign will in a single day?

Your sign never calls in sick, never files an unemployment claim, and does not require vacation time, health benefits, counseling, worker’s compensation or a Christmas bonus. A properly designed, quality sign is a vital employee at a fraction of the cost of traditional labor.

Sign Re-Evaluation 9: Inexpensive Advertising

Traditional advertising can be expensive and results are not guaranteed. Most advertising methods are consumable (TV, Radio, Newspaper and Direct Mail). In other words, you use it today and it is gone. Even the Yellow Pages must be aid continually or you won’t have an ad next year. Your sign is the only advertising form that is not consumed. It is Paid for once, will stay on the job for years and is a permanent fixture and an asset of the business.

According to the U.S. Small Business Administration, the cost to reach 1,000 adults is as little as 5 cents compared to $3.00 per 1,000 for newspaper advertising.

Sign Re-Evaluation 10: The Bottom Line

The true bottom line is the return on investment. In considering the cost of a sign, if you consider the profits it will generate, the bottom line becomes, “How much money will it make me?”

You are in business to maximize bottom line profits, So remember that the net cost of the sign is the price minus profits, tax deductions, community goodwill and many new, happy customers.

— Top 10 Reasons Why You Need to Re-Evaluate Your Sign —